The truly exciting news about the fresh round of amazon kindle developments isn’t the Fire (as sweet as it looks) it’s the fact that the Kindle e-reader is now only $79. That means both your grandma and your little nephew can get one without breaking the bank.

Kindle ebooks are much cheaper than hardcover or paperback books. Browse the Kindle store and you’ll see prices ranging from $13 to absolutely free. And on average, a vast majority of Kindle books range from $2.99 to $9.99 – the cost of a typical used paperback. Now the same book fits in your bag, purse, or briefcase along with a nearly unlimited amount of titles.

Right now, the new, cheaper Kindle ranks at No. 2 among best-selling products in Amazon’s Electronics department. From your perspective as you’re exploring publishing your ebook in Amazon’s Kindle Store – that’s huge. It means there is going to be a flood of people buying kindle books. It means that every single person who has thought the Kindle was awesome, that they’d love one, but it’s just a bit on the pricey side – those folks are putting that item on the top of their wish list. “What do you want for X-Mas?” I’d bet the farm that Amazon’s ubiquitous e-reader is the first thing off their tongue.

If you don’t have a book on the Kindle store yet, now is the time to take the leap.

The new model Kindle features a 6-inch display, contains approximately 1,400 books, weighs just under six oz, and sports instant Wi-Fi functionality for only $79.00.

Meanwhile, the Kindle Fire ranked as the No. 1 best-selling product in the same period due to strong pre-order sales.